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Marketing Director

Essential Functions
Responsible for achievement of occupancy goals.
Performs all new Resident family and Resident contact, including but not limited to the initial inquiry calls, off and on-site visits, and community tours, and coordination of transaction to the Cottage.
Performs all entering residents assessments.
Develops Resident initial service plans and recommends and assists in developing and promoting additional service offerings.
Sales and Marketing
Responsible for planning, implementing, and participating in community and Cottage events.
Coordinates with home office for implementation of marketing plan strategies.
Implements changes in community relations, sales and marketing operating procedures.
Interprets Cottage philosophy to the public including other health agencies.
Financial Management
Reviews all community relations, sales and marketing expenditures, establishing priorities, and recommending necessary changes.
Prepares annual community relations, marketing, and sales plans and budgets.
General
Provides regular education and training opportunities for groups and individuals in the community on a regular basis.
Trains staff in Cottage Way of visitor welcome and orientation.
Continues professional growth through current literature, institutes, workshops, and membership in professional organizations.
Provides the Managing Director and Home Office with accurate and timely sales and marketing information in the form of a weekly sales call.
Job Requirements/Qualifications
Excellent verbal and written communication, including listening skills.
Strong customer service skills ??" both internal and external.
Excellent organizational skills.
Clear understanding of the problems of aging and interested in creating an atmosphere of continuous improvement in health, wellness, and life quality among all members of the Cottage family.
Initiative and drive to continuously improve.
Must have an overall ???caring?? personality and attitude.
Bachelor???s Degree from an accredited 4 year University preferred.
Proficiency in MS Windows, Microsoft Word, Excel, Outlook, SharePoint, and CRM.
Personal and/or professional experience with the elderly.
Will be regular in attendance, with the right attitude and attire.
Must be able to lift 75 pounds unassisted and 125 pounds per person in a two person lift.
Must demonstrate proper body mechanics when required to lift or assist in a lift.
Good mental and physical health, grooming, appropriate professional manner and conduct.
Valid driver???s license in the state of employment required.
Ability and willingness to drive a non-commercial 8 passenger van.
Must be ready, willing, and able to recognize the needs of the Cottage.
We are a drug-free workplace. We do perform criminal background checks and substance abuse testing.

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