Digital Search Engine Optimization Analyst

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Job Description:
At Regions, the Digital Search Engine Optimization (SEO) Strategist manages search engine optimization strategies that drive brand awareness and customer conversion with measurable results. Understands and support initiatives that will contribute to the goals and success of our campaigns. As search engine algorithms become more complex, helping the user experience (UX) team manage multiple website entry points will lead to far a better search-to-landing-page-to-conversion experience. Focuses on the successful execution of search optimization to help the business groups improve sales and adoption. Makes the already solid content great by making it more actionable and visible.
As part of our larger User Experience (UX) team, through this person's efforts, Regions is able to achieve higher Google search engine rankings, make our content more discoverable to customers and prospects and improve our conversion rates while fighting off increased competition. While (SEO) targets search engines, the larger (UX) team focuses on the customers and prospects that use our digital platforms (website, mobile app, account opening, online banking). Both share a common goal of giving our users the best experience. Brings a holistic methodology to search engine optimization, thinking at a systems level about integrated approaches so we can better create positive content experiences for users.
Primary Responsibilities
Works on organic growth initiatives with a cross-functional team to execute (SEO) best practices and strategies
Performs keyword research, continuous site auditing and recommend on-page optimization based on business objectives for both existing content and new opportunities
Develops comprehensive keyword research documentation and strategic keyword evaluations
Conducts backlink analysis of our site and our competitors to find new link opportunities and monitor link quality
Works with the (UX) team to create easy navigation and site structure that impacts Google search results
Monitors and analyzes site performance using a range of (SEO) and web analytics tools
Complements social and content teams by providing target terms, anchor text and landing pages for off-domain content to drive Page Authority to key pages
Identifies and manages crawl errors, sitemaps, site speed issues and any other technical issues that can affect ranking
Reports regularly on (SEO) key performance indicators, including Ranking, Traffic, click-through rate (CTR), conversion and cost per action
Communicates with digital banking stakeholders about (SEO) strategies, tactics, deliverables and performance
Stays up-to-date on current (SEO) industry trends and technologies
This position is exempt from timekeeping requirements under the Fair Labor Standards Act and is not eligible for overtime pay.
Bachelors degree in a quantitative, marketing, communication, or related discipline
Five (5) years experience with on-site technical (SEO), content strategy development and site audits
Extensive experience with software for data, tracking and analytics, including BrightEdge, Moz, Google Search Console, ScreamingFrog and other comparable tools sets
Local search optimization experience
Strong understanding of (SEO) best practices and an aptitude for continued education and growth in the search space
Knowledge of various technologies and web design principles and the effect on (SEO)
Experience implementing content-focused and technical (SEO) tactics independently or by working with developers
Deep understanding of keyword difficulty and relevance, as well as link popularity and its (SEO) relevance
Strong Microsoft Excel skills
Working knowledge of hyper text markup language
Comfort collaborating with both developers and marketers to accomplish (SEO) objectives, including the ability to create product specifications
Influencing our (UX) by tracking the latest Google trends like site speed issues, user signals and varied site entry points
Strong analytical skill set, capable of analyzing and reacting to performance data
Be a thought leader who can share trends and behaviors on digital media to optimize existing platforms as well as properties that are not currently used or that are underutilized
Strong written and verbal communication skills, with ability to develop documents and presentations
Positive attitude and the ability to thrive in a collaborative environment
Be able to build and scale, with a focus on execution
Location:Hoover, Alabama

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